What is the name of Old Navy's inclusive sizing initiative launched in 2021?

Old Navy’s inclusive sizing initiative launched in 2021 was called BODEQUALITY. The name combines the ideas of body equality and equal access to fashion.

Old Navy announced BODEQUALITY in August 2021 and began the major rollout on August 20. The initiative aimed to integrate women’s sizes throughout stores and online rather than separating “plus-size” merchandise into a distinct section. Old Navy also promised price parity, meaning customers would not pay more simply because they needed a larger size.

At launch, the brand described the range as sizes 0–30 and XS–4X across women’s styles, although the exact assortment could vary by product. The campaign featured actress and comedian Aidy Bryant and presented the program as an extension of Old Navy’s “democracy of style” concept. BODEQUALITY is sometimes confused with a generic body-positivity campaign, but it was specifically the name of Old Navy’s retail, merchandising and sizing initiative.