What year did H&M launch its H&M Beauty concept?
Answer
2015
H&M launched its H&M Beauty concept in 2015.
The move expanded H&M’s offer beyond clothing and accessories into cosmetics, haircare, bodycare, and beauty tools. It gave customers a dedicated beauty assortment while keeping the product line connected to the retailer’s fashion-oriented identity.
H&M Beauty is distinct from H&M Home, which focuses on household furnishings and décor. It is also separate from & Other Stories’ beauty range, even though both operate within the wider H&M Group.
Beauty became another way for H&M to refresh its stores and online assortment. The launch reflected a broader retail trend in which fashion companies added adjacent lifestyle categories to increase the range of products available to customers.