What was the value of the 2001 Heavenly Star Fantasy Bra in US dollars?

The 2001 Heavenly Star Fantasy Bra was valued at $12.5 million. Heidi Klum wore the diamond-and-sapphire bra during the 2001 Victoria’s Secret Fashion Show in New York.

The Heavenly Star Bra marked an important transition in the Fantasy Bra story. Although Victoria’s Secret had promoted jeweled bras in catalogs during the 1990s, 2001 was the first year the centerpiece bra appeared in the company’s fashion show. The event was held at Bryant Park and broadcast on ABC.

Its $12.5 million valuation made it one of the most expensive Fantasy Bras ever announced, though it was surpassed by Gisele Bündchen’s $15 million Red Hot Fantasy Bra from 2000. The value refers to the complete luxury showcase and its precious materials, not a normal retail price for lingerie. Klum later wore another famous Fantasy Bra, the $11 million Very Sexy Fantasy Bra, in 2003.