What was the value of the 2000 Red Hot Fantasy Bra in US dollars?

The 2000 Red Hot Fantasy Bra was valued at $15 million.

Worn by Gisele Bündchen, the Red Hot Fantasy Bra and matching panties were covered with red rubies and diamonds. Its reported $15 million value made it the most expensive piece of lingerie ever created at the time, according to Guinness World Records.

The set was made by Mouawad, the jewelry house that produced several of Victoria’s Secret’s most elaborate Fantasy Bras. Unlike later Fantasy Bras that became major runway-show centerpieces, the 2000 Red Hot set was primarily promoted through Victoria’s Secret’s catalog and did not appear in that year’s fashion show.

The price is often confused with the values of other famous Fantasy Bras. Heidi Klum’s 1999 Millennium Bra was valued at $10 million, while Bündchen’s 2005 Sexy Splendor Fantasy Bra was valued at $12.5 million. The $15 million figure refers specifically to the 2000 Red Hot Fantasy Bra and panties set, not merely the bra alone.