The 1996 Victoria’s Secret Fantasy Bra was valued at $1,000,000. Called the Million Dollar Miracle Bra, it was the first piece in the brand’s long-running Fantasy Bra series and was modeled by Claudia Schiffer.
Unlike later Fantasy Bras, the 1996 design was introduced through Victoria’s Secret’s Christmas catalog rather than the televised fashion show. The company used elaborate jeweled lingerie as a publicity device, turning a normally private garment into a luxury showcase and conversation piece.
The million-dollar figure is an announced valuation, not necessarily a sale price or the cost of ordinary production. That distinction matters because later bras were often described with much higher headline values: the 2000 Red Hot Fantasy Bra was listed at $15 million, while the 2001 Heavenly Star Bra reached $12.5 million. The Fantasy Bra tradition moved into the fashion show beginning in 2001, making the 1996 catalog debut especially distinctive.