Tycoon was the title of the first book published by Dragon's Den investor Peter Jones.
Peter Jones is a British entrepreneur and investor who became one of the longest-serving and most recognisable Dragons on the BBC programme. His first book, Tycoon, presented business lessons and stories connected with entrepreneurship, ambition and building companies. The title reflects the public image he developed through technology, leisure and consumer-business ventures.
Jones's television role is only one part of his career. He has been involved in businesses connected with mobile phones, technology, property, leisure and media, and he has also backed entrepreneurs outside the programme. His position on Dragon's Den made him a familiar source of advice to contestants seeking investment and commercial expertise.
The book title is easy to confuse with generic descriptions of business books, especially because “tycoon” is also a common word for a wealthy businessperson. Here it is a specific published title. It should not be confused with autobiographies or business books released later by other Dragons and former panel members.