What was the title of McDonald’s 1990s advertising campaign built around the question “Did somebody say McDonald’s?”

“Did somebody say McDonald’s?” was the title and central line of a McDonald’s advertising campaign in the 1990s.

The campaign used a conversational question to create the impression that mentioning McDonald’s could immediately prompt interest. Its informal wording suited television advertising and made the brand name itself the punch line or invitation.

This style differed from older slogans that promised a break or described the restaurant as a kind of place. It focused more directly on spontaneous desire and everyday conversation, reflecting the fast-food chain’s established place in popular culture.

The phrase is easy to confuse with later McDonald’s lines because the company reused conversational advertising techniques. The campaign belongs to the 1990s, before the worldwide “I’m lovin’ it” platform launched in 2003.