What was the title of McDonald’s 1990s advertising campaign asking, “Did Somebody Say McDonald’s?”

“Did Somebody Say McDonald’s?” was a McDonald’s advertising campaign and slogan used during the 1990s.

The campaign used a conversational question to make the brand name sound like a spontaneous suggestion. That approach differed from earlier McDonald’s slogans built around a direct promise or a complete jingle. The wording was short, repeatable, and easy to adapt across television and other advertising formats.

McDonald’s slogan history includes several campaigns that mention breaks, smiles, or enjoyment, so the phrases are often misremembered as one continuous campaign. “Did Somebody Say McDonald’s?” is specifically identifiable by its question format and direct use of the company name.

The campaign belongs to the period before the internationally unified “I’m lovin’ it” platform launched in 2003. It therefore represents a distinct stage in McDonald’s modern advertising history.