What was the title of McDonald’s 1984 slogan built around the phrase “great taste”?

McDonald’s 1984 slogan built around the phrase “great taste” was “It’s a good time for the great taste of McDonald’s.”

The slogan linked the restaurant’s food promise with an upbeat sense of occasion. It belonged to the era when McDonald’s advertising frequently used long, musical phrases designed for television commercials and memorable jingles.

McDonald’s has used many slogans across different periods and markets. That makes slogan questions especially prone to mix-ups: “You, You’re the One” belongs to an earlier campaign, while “I’m lovin’ it” became the company’s global platform in 2003.

The 1984 wording is notable because it combines a general invitation with a direct reference to taste, rather than focusing primarily on speed, convenience, or a mascot.