What was the title of McDonald's 1971 advertising jingle that began with “You deserve a break today”?

McDonald’s used the advertising jingle “You Deserve a Break Today” in its 1971 campaign.

The campaign was created by the advertising agency Needham Harper Steers and became one of the most recognizable pieces of American fast-food advertising. Its wording connected a visit to McDonald’s with taking a pleasant pause from work or daily routine.

The line was widely remembered because it functioned both as a slogan and as a singable musical hook. McDonald’s advertising frequently used short, repeatable phrases to make the brand easy to recognize across television, radio, and outdoor media.

This campaign is distinct from “I’m Lovin’ It,” which McDonald’s introduced decades later. It is also different from product-specific phrases used for items such as the Big Mac. The 1971 wording is one of the chain’s classic general brand slogans.