What was the title of Coca-Cola’s 1971 “Hilltop” advertising song?
Answer
I'd Like to Buy the World a Coke
Coca-Cola’s 1971 “Hilltop” advertising song was titled “I’d Like to Buy the World a Coke.”
The television commercial showed a multicultural group of young people gathered on a hillside and singing about buying the world a Coca-Cola. Its message connected the product with harmony and togetherness during a period marked by social and political tensions.
The commercial’s melody was later developed into the pop song “I’d Like to Teach the World to Sing (In Perfect Harmony).” The New Seekers recorded a successful version, while the Hillside Singers also released a recording.
The advertisement is often remembered as one of the most influential examples of music-led brand marketing. The song title and the later pop-song title are related but are not identical.