Which Coca-Cola juice brand was launched in the United States in 2001?

Simply Orange was launched in the United States in 2001 as a Coca-Cola juice brand.

The brand was created to offer chilled orange juice with a simple, less heavily processed image. Its packaging and marketing emphasized the flavor and appearance of orange juice rather than a complicated list of added ingredients. Simply Orange later became part of Coca-Cola’s broader Simply portfolio, which includes other fruit beverages.

The brand is distinct from Minute Maid, Coca-Cola’s older and much larger juice business. Minute Maid began as a frozen orange-juice product in the 1940s and was acquired by Coca-Cola in 1960. That long history makes Minute Maid a frequent, but incorrect, answer to questions about newer Coca-Cola juice brands.

Availability and product varieties differ by country. The 2001 launch refers specifically to Simply Orange in the United States, not to every Simply product sold internationally.