The personalised children's-book company Wonderbly was originally called Lost My Name.
Lost My Name was founded in London as a personalised publishing business. Its early concept centred on a story in which a child searches for the letters of their name, with the book generated around the individual recipient.
The company later broadened its catalogue beyond that original name-based concept. It changed its public name to Wonderbly to reflect a wider range of personalised books and gifts rather than a single flagship story format.
The renaming can cause confusion because many accounts refer to the company and its first major book by different names. Lost My Name identifies the earlier company and product identity, while Wonderbly is the later brand used for the expanded business.