The company now known as Wonderbly was originally called Lost My Name.
Lost My Name created personalised children's books in which a child's name formed part of the story. The company became known for combining online customisation with illustrated books, allowing each order to be produced for an individual child.
The business later changed its name to Wonderbly as it broadened its personalised publishing range beyond the original name-focused concept. The rebrand reflects a common issue in growing companies: an early product name can become too narrow once the catalogue and international ambitions expand.
The name change can create confusion when people search for older investment coverage or business records. Lost My Name refers to the earlier identity, while Wonderbly is the later brand. They are not two unrelated children's publishers.