What was the original name of Levi Roots's sauce business pitched on BBC television's Dragon's Den?

The original name of Levi Roots's sauce business pitched on BBC television's Dragon's Den was Reggae Reggae Sauce.

Levi Roots presented the product as a Caribbean-style sauce, linking its branding to reggae music and his own public identity. The memorable name helped distinguish the product in a crowded food market and became central to the brand's recognition after the televised pitch. Its appearance on Dragon's Den gave the sauce national exposure as well as the opportunity to attract investment.

The name is sometimes shortened casually to “Reggae sauce,” but the established product name is Reggae Reggae Sauce. It should also not be confused with the investor or the later corporate history of the brand: the question concerns the sauce's original branded name, not the name of a company that later distributed it. Levi Roots is the stage name of Keith Valentine Graham, a musician and entrepreneur whose food business grew from a small-scale product into a widely known retail brand.