Victoria’s Secret’s first signature fragrance, introduced in 1989, was called Victoria.
The fragrance took its name from the company and helped establish beauty products as an important part of Victoria’s Secret’s retail identity. The brand’s fragrance business later expanded into numerous lines, including Dream Angels, Heavenly, Very Sexy, and Bombshell.
Victoria’s Secret’s early fragrance history is often confused with the launch dates of its later best-known scents. Bombshell, for example, became one of the company’s signature modern fragrances but was introduced much later. Love Spell is associated with Victoria’s Secret’s beauty assortment but is a different fragrance entirely.
The name “Victoria” also reflects the company’s broader Victorian-inspired branding. The retailer itself was founded in 1977, but its perfume and beauty categories developed during the following decade as the business expanded beyond lingerie and catalogs.