What was the name of Victoria’s Secret’s catalog business?

Victoria’s Secret’s catalog business was called Victoria’s Secret Direct.

Catalogs were central to the company’s early growth. After opening its first store, Victoria’s Secret used mail-order presentation to reach customers beyond its physical locations and to display lingerie, sleepwear, beauty products, and seasonal collections.

The direct business became an important part of the company’s broader retail structure, alongside stores and later digital commerce. The name distinguishes the catalog and direct-sales operation from the Victoria’s Secret store brand itself.

Readers sometimes use “Victoria’s Secret catalog” as if it were the formal company name. That description is understandable, but Victoria’s Secret Direct is the specific name associated with the catalog operation.