Theo Paphitis's retail chain specialising in lingerie was called La Senza.
La Senza was founded in Canada and expanded internationally, becoming particularly visible through its lingerie shops and branded products. Theo Paphitis was responsible for developing the UK business and became closely associated with the brand during his retail career.
The name is often mentioned alongside Ryman in accounts of Paphitis's commercial background, but the two businesses served different markets. Ryman focused on stationery and office products, while La Senza operated in fashion and lingerie retail.
Ann Summers is a separate British lingerie and adult-retail brand, so it is a plausible but incorrect alternative. La Senza's international corporate history also changed over time, which can lead readers to confuse its founder, later owner and UK retail operator.