Trunki was the toy suitcase company rejected by every Dragon on the British show Dragon's Den.
Inventor Rob Law presented the ride-on children's suitcase on the programme in 2006. The product was designed so children could sit on and pull the case, making airport journeys more engaging while giving parents a practical piece of luggage. The Dragons declined to invest after discussing the design, manufacturing and valuation.
Trunki nevertheless became a successful British product. It was developed by Law's company Magmatic and sold in many countries, with later versions and related travel products expanding the brand.
The story is often cited as an example of a pitch that failed to secure television investment but succeeded commercially afterward. The company name is Trunki; Rob Law is the inventor, while Magmatic is the business behind the product. Those three names describe different parts of the same story.