What was the name of the sauce Levi Roots pitched on the British series Dragons' Den?

The sauce Levi Roots pitched on the British series Dragons' Den was Reggae Reggae Sauce.

The product was a jerk-style barbecue sauce connected with Roots's Caribbean cooking and musical identity. His pitch presented the sauce as a commercial food product with potential to move beyond small-scale sales.

The Dragons' Den appearance became a landmark example of television exposure accelerating a food brand. The product is sometimes shortened in conversation to “Reggae Sauce,” but the established product name is Reggae Reggae Sauce. The investment story is linked to the sauce, although Roots's later business activities extended beyond this single product.