What was the name of the sauce launched by Dragon's Den entrepreneur Levi Roots?

Dragon's Den entrepreneur Levi Roots launched a product called Reggae Reggae Sauce.

Roots presented the Caribbean-style sauce on Dragon's Den in 2007. The product was based on a family recipe and combined his musical persona with a distinctive food brand. His presentation attracted major interest because the sauce had a clear identity, an existing audience and the potential to move from small-scale production into supermarkets.

The brand became one of the programme's most famous success stories. Roots agreed an investment with Peter Jones and Richard Farleigh, although the on-screen deal and later business arrangements are often simplified in retellings. Reggae Reggae Sauce is the product name; Levi Roots is the performer's adopted professional name.