What was the name of the sauce business whose founder Levi Roots secured a Dragon's Den deal in 2007?

The sauce business whose founder Levi Roots secured a Dragon's Den deal in 2007 was Reggae Reggae Sauce.

Levi Roots, whose real name is Keith Valentine Graham, presented his Caribbean-style jerk barbecue sauce on the programme. He received an offer from Peter Jones and Richard Farleigh, agreeing to give up a minority stake in exchange for investment and business support. The pitch helped turn the sauce into a nationally recognised brand.

The product was later sold under the Reggae Reggae brand, with the name inspired by Roots's musical identity and Jamaican heritage. Its success became one of the most frequently remembered Dragon's Den stories because the televised pitch was lively and the product moved from a small-scale recipe into supermarket distribution.

People sometimes confuse the sauce with other Caribbean condiments such as Encona or Dunn's River, but those are separate brands. The Dragon's Den deal specifically involved Reggae Reggae Sauce.