What was the name of the sauce business that earned Levi Roots investment on Dragon's Den?

The sauce business that earned Levi Roots investment on Dragon's Den was Reggae Reggae Sauce.

Levi Roots presented the Caribbean-style sauce on the programme and secured investment after explaining its recipe, branding and commercial potential. The appearance helped turn the product from a small food venture into a widely recognised British brand associated with Caribbean flavours and reggae-inspired marketing.

The product's name is sometimes shortened informally to “Reggae Sauce,” but Reggae Reggae Sauce is the established brand name. It is also distinct from generic jerk sauce: jerk is a cooking style and seasoning tradition, whereas this question concerns Roots's branded bottled sauce.

Roots's pitch is one of the show's most frequently remembered success stories because it combined a distinctive product, a memorable presentation and a strong personal brand.