What was the name of the sauce business pitched by Levi Roots on the British television show Dragons' Den?

Levi Roots pitched Reggae Reggae Sauce on the British television show Dragons' Den.

Roots, the stage name of musician and entrepreneur Keith Valentine Graham, presented his Caribbean-style sauce during the programme's 2007 series. The pitch connected his music career, family recipe, and plans to turn a popular festival product into a scalable retail brand.

The sauce was associated with a distinctive reggae-themed identity and became one of the best-known products to emerge from the programme. Roots accepted an investment offer from Peter Jones and Richard Farleigh, giving the business substantial exposure as well as financial backing.

The name is sometimes shortened casually to “Reggae sauce,” but the branded product and the answer used in the programme's business story are Reggae Reggae Sauce. It later became part of the wider Levi Roots range, which includes other food products and restaurant activity.