What was the name of the sauce business behind Levi Roots's famous Dragon's Den pitch?

The sauce business behind Levi Roots's famous Dragon's Den pitch was Reggae Reggae Sauce.

Levi Roots, the stage name of Keith Valentine Graham, presented his Caribbean-inspired sauce on the programme. The pitch helped introduce both the product and the entrepreneur's musical, food-based brand story to a national television audience.

The product was developed from a family recipe and became the foundation of a wider food business. Its distinctive branding and connection with Caribbean cooking helped it stand out among the many products presented in the den. The television appearance is widely remembered as one of the programme's most successful and culturally prominent pitches.

People sometimes use Levi Roots as the product name, but Levi Roots is the entrepreneur and brand identity. Reggae Reggae Sauce is the specific sauce business associated with the pitch.