What was the name of the sauce brand that helped make Levi Roots famous after Dragon's Den?

Reggae Reggae Sauce was the sauce brand that helped make Levi Roots famous after Dragon's Den.

Roots presented the Caribbean-style sauce on Dragon's Den and secured investment from Peter Jones and Richard Farleigh. The product was subsequently developed and marketed as a commercial food brand, becoming closely associated with Roots's public career as an entrepreneur, musician and chef.

The sauce's name reflects Roots's musical background and the Jamaican-inspired identity of the product. It became one of the most memorable food products linked to the British programme because the pitch combined a distinctive personal story with a product that could be sold through mainstream retail.

This answer concerns the brand name, not Roots's personal name or the details of the investment deal. Those are separate facts often asked about the same pitch. The product is also commonly referred to as Levi Roots Reggae Reggae Sauce, but Reggae Reggae Sauce is the concise brand name used in the relevant article and commercial history.