What was the name of the sauce brand Levi Roots pitched on the UK television show Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the UK television show Dragon's Den.

Roots appeared on the programme in 2007 seeking investment to expand the sauce business. The product was a Jamaican-style jerk barbecue sauce, and its distinctive branding connected the food with Roots's musical career and Caribbean heritage.

The pitch became one of the programme's best-known success stories. Peter Jones and Richard Farleigh agreed to invest, helping Roots develop the brand commercially. The business later became associated with a wider range of Caribbean food products sold under the Reggae Reggae name.

The sauce is often called simply “Reggae Reggae,” but its established product name is Reggae Reggae Sauce. The brand's popularity also helped make Levi Roots one of the most recognisable entrepreneurs to emerge from the British series.