What was the name of the product pitched by Shaun Pulfrey on Dragon's Den?

Shaun Pulfrey pitched the Tangle Teezer on Dragon's Den.

Tangle Teezer is a hairbrush designed to remove tangles while reducing pulling and discomfort. Inventor Shaun Pulfrey appeared on Dragon's Den seeking investment for the product, but the pitch did not produce an investment deal on the programme.

The company later became a significant international haircare brand, selling several brush designs for wet and dry hair. Its commercial performance is often cited as an example of a business succeeding after an unsuccessful television pitch. That outcome is why Tangle Teezer is regularly confused with businesses that did accept a Dragon's offer.

Pulfrey's product was not a conventional flat paddle brush. Its distinctive arrangement of flexible teeth was central to the pitch and to the product's later identity. The brand name, rather than the generic phrase “detangling brush,” is the canonical answer.