What was the name of the McDonald's restaurant design introduced in 1953 with red-and-white tile and golden arches?

The 1953 McDonald's restaurant design with red-and-white tile and prominent arches is known as the Golden Arches design.

Architect Stanley Meston developed the design for the McDonald's brothers' expanding restaurant business. Its most visible elements were tall yellow arches, a red-and-white color scheme, and a distinctive roadside silhouette intended to attract passing motorists.

The arches were initially part of the building rather than a detached corporate logo. Their shape later became the basis for the famous M symbol, allowing McDonald's to preserve a visual connection with its early restaurants even as restaurant architecture changed.

The design is sometimes confused with later mansard-roof McDonald's buildings, which became common during the company's expansion. The 1953 concept is historically important because it made the arches a recognizable roadside branding device before they became one of the world's best-known commercial symbols.