What was the name of the holiday company bought by Dragon's Den investor Deborah Meaden?

The holiday company bought by Dragon's Den investor Deborah Meaden was Weststar Holidays.

Deborah Meaden acquired Weststar Holidays in the late 1990s and later sold the business to Alchemy Partners in 2005. The deal is an important part of her pre-television business history because it demonstrated her experience in tourism and commercial management before she joined the Dragon's Den panel.

Meaden’s career has included investments and ownership interests across several sectors, so Weststar Holidays is sometimes mixed up with businesses she backed later. It was a holiday-company acquisition, not a Dragon's Den pitch made to her.

Her television role drew on that earlier experience: she became associated with careful examination of sales, costs, ownership and the practical value of a proposed business. Weststar Holidays therefore provides context for her investment reputation.