What was the name of the hairbrush brand presented by Shaun Pulfrey on Dragon's Den?

The story behind the answer

The hairbrush brand presented by Shaun Pulfrey on Dragon's Den was Tangle Teezer.

Shaun Pulfrey developed the Tangle Teezer, a detangling hairbrush designed to move through hair while reducing pulling and snagging. He appeared on Dragon's Den to seek investment for the product, making the brush one of the programme's most frequently remembered consumer-product pitches.

The name refers to the brand rather than a generic category. Denman is another established British hairbrush company, while GHD is associated primarily with heated hair-styling tools; neither is the product Pulfrey presented. Those nearby brands are common sources of confusion when recalling famous British hair products.

Tangle Teezer later became an international brand with several brush designs for different hair types and uses. Its story illustrates how a focused physical product can grow through design, branding, retail distribution and repeat consumer demand.

Source: Wikipedia · fact-checked Oct. 2026

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