Red Letter Days was the experience-gift company associated with original Dragon's Den investor Rachel Elnaugh.
Elnaugh co-founded the company, which sold vouchers for experiences rather than conventional physical presents. The business became a notable part of her entrepreneurial profile and helped explain why she was selected for the original Dragon's Den panel.
Experience gifts can include activities, outings and other memorable events, making the business model different from a standard retail product. The company name is sometimes misremembered because “red letter” is also a familiar phrase for a special or important day, but the exact business name was Red Letter Days.
Elnaugh's connection with the company predates her television role. Her Dragon's Den appearance therefore formed part of a wider career in entrepreneurship, rather than being the origin of the business itself. The company is also frequently discussed in accounts of her early commercial success and later financial difficulties.