What was the name of the craft-supplies company founded by Dragon Sara Davies?

The craft-supplies company founded by Dragon Sara Davies was Crafter's Companion.

Davies founded Crafter’s Companion while she was a student at the University of York. The business began with a product designed to help people make envelopes for handmade cards and developed into an international craft-supplies company.

Her entrepreneurial story is unusual among the Dragons because it grew directly from a practical problem she encountered in paper crafting. The company later expanded its range to include tools, materials and other products for cardmaking and related crafts.

Davies joined Dragon’s Den in 2019. Crafter’s Companion is sometimes described as a craft retailer, but it is more accurately associated with designing, manufacturing and selling craft products under its own brand.