What was the name of the company founded by original Dragon Rachel Elnaugh?

Red Letter Days was the company founded by original Dragon Rachel Elnaugh.

Red Letter Days sold experience gifts, allowing customers to purchase activities and special occasions instead of ordinary physical presents. The business helped popularise the experience-gift concept in the United Kingdom.

Elnaugh's entrepreneurial background was central to her role on the first series of Dragons' Den. Her experience gave her a perspective on customer demand, marketing and the operational difficulties involved in selling memorable experiences at scale.

The company later faced serious financial difficulties and entered administration in 2005. It was subsequently associated with different ownership and management, including Peter Jones. This history is why Red Letter Days is both a major part of Elnaugh's biography and an example of the risks that can affect a high-profile consumer business.