What was the name of the business founded by Rachel Elnaugh before she joined Dragons' Den?

Rachel Elnaugh founded the experience-gift business Red Letter Days before joining Dragons' Den.

Red Letter Days sold vouchers for memorable experiences rather than ordinary physical presents. Customers could buy activities such as driving, flying or leisure experiences as gifts, helping establish a distinctive category in the British gift market.

Elnaugh’s work with the company formed the main business background she brought to the original Dragons' Den panel. The business later experienced financial difficulties and was sold, with subsequent ownership involving other entrepreneurs and investors.

Red Letter Days is sometimes mixed up with online gift retailers that sell similar experience vouchers. The identifying fact is that it was Elnaugh’s own experience-gift company and the business most closely associated with her entrepreneurial career.