Rachel Elnaugh founded the experience-gift company Red Letter Days before becoming a Dragon's Den investor.
Red Letter Days sold vouchers for memorable activities rather than conventional physical presents. Customers could buy experiences such as driving, flying, dining or leisure activities, creating a distinctive category within the gift market.
The company made Elnaugh a recognisable entrepreneur before she joined the original Dragon's Den panel. Her business story is often discussed alongside the programme because she moved from building a consumer brand to judging other entrepreneurs' proposals.
Red Letter Days is sometimes confused with later experience-gift businesses, including Buyagift and Virgin Experience Days. Those companies are separate brands. The key identifying fact is that Red Letter Days was the company founded by Elnaugh and the venture most closely associated with her pre-television business career.