What was the name of Peter Jones's telecommunications company founded in 1998?

Peter Jones founded Phones International Group in 1998.

Phones International Group was a telecommunications business established by Peter Jones during his early entrepreneurial career. The company operated in the mobile-phone and communications market, a sector that helped build Jones's reputation before his television work.

Jones later became widely known as a Dragon's Den investor, but his business background predates the programme's 2005 UK launch. His experience in technology and communications is part of the reason he is often associated with growth businesses and scalable products.

Phones International Group should not be confused with Phones 4u, a separate British mobile-phone retailer. Similar names reflect the same broad industry, but they were different businesses with different ownership histories.