What was the name of Peter Jones's technology company founded in 1998, before his Dragon's Den fame?

Phones International Group was the technology company Peter Jones founded in 1998, before his Dragon's Den fame.

Peter Jones founded Phones International Group in 1998 as a telecommunications business. The company operated in the mobile-phone and communications sector, reflecting Jones's long-standing interest in technology and consumer electronics.

Jones had already built and sold businesses before becoming a television investor. His earlier ventures included computer and technology activities, and his experience in those fields helped shape his reputation as one of Dragon's Den's most technology-focused Dragons.

The company should not be confused with Carphone Warehouse, which was a separate major mobile-phone retailer founded by Charles Dunstone and Julian Brown. Nor is Phones International Group simply another name for a mobile network. The exact corporate name is useful because Jones has been associated with several businesses across technology, media, leisure and property.