What was the name of McDonald's upscale burger introduced in 1996?

Arch Deluxe was McDonald’s upscale burger introduced in 1996.

McDonald’s marketed the Arch Deluxe toward adults, presenting it as a more sophisticated alternative to the chain’s traditional hamburgers. The sandwich used a quarter-pound beef patty, a potato-flavored bun, lettuce, tomato, onions, cheese, and a mustard-and-mayonnaise-style sauce.

The launch was supported by one of the company’s most expensive advertising campaigns at the time. Commercials emphasized adult tastes and tried to distance the product from McDonald’s child-focused image.

The Arch Deluxe became a famous example of a heavily promoted product that did not achieve lasting commercial success. It is often confused with later premium sandwiches, including the Big N’ Tasty, but those were separate products introduced at different times.