What was the name of McDonald’s short-lived moon-headed mascot used in advertising from 1986 to 1997?

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Mac Tonight was McDonald’s moon-headed mascot used in advertising from 1986 to 1997.

Mac Tonight was created to promote McDonald’s evening business and was recognizable by a crescent-moon head, dark sunglasses, and a formal black suit. The character’s commercials used a rewritten version of “Mack the Knife,” giving the campaign a lounge-singer style unlike the child-focused tone of Ronald McDonald and McDonaldland.

The campaign began in the United States in 1986 and became strongly associated with late-night dining. Mac Tonight was not intended to replace Ronald McDonald as the company’s general mascot. Instead, the character addressed a particular daypart: customers deciding where to eat in the evening.

Mac Tonight was later removed after a copyright dispute involving the song’s rights holder. The character is therefore often remembered as a distinctive but temporary chapter in McDonald’s branding. It should not be confused with “Mac Tonight” parody imagery that appeared online decades after the advertising campaign ended.

Source: Wikipedia · fact-checked Oct. 2026

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