What was the name of McDonald’s promotional sweepstakes game introduced in 1987?

The promotional game introduced by McDonald’s in 1987 was McDonald’s Monopoly.

The campaign adapted the property-collecting idea from the Monopoly board game into a restaurant promotion. Customers received game pieces with qualifying purchases and tried to complete property groups or collect prize-winning pieces.

Its branding worked because it connected a familiar board-game name with McDonald’s packaging and menu items. The promotion became especially associated with peel-off or detachable pieces attached to cups, cartons, bags, and other products, although exact formats changed over time and by market.

The game is sometimes confused with other McDonald’s prize promotions, because the company has run separate contests under different names. McDonald’s Monopoly specifically refers to the licensed Monopoly-themed campaign. The promotion also became the subject of the 2020 documentary series “McMillion$,” which examined a major fraud scandal involving the sweepstakes.