McDonald’s called its moon-headed advertising character Mac Tonight.
Mac Tonight appeared in a late-1980s McDonald’s campaign aimed at promoting evening dining. The character had a crescent-moon head, dark sunglasses, and a tuxedo-like appearance, and he performed a rewritten version of the song “Mack the Knife.” The campaign gave McDonald’s a distinctive nighttime identity.
Mac Tonight is sometimes mistaken for a permanent McDonaldland character, but he was primarily an advertising figure associated with a specific campaign. His name also helped connect the visual character with the campaign’s central phrase. The character became especially recognizable through television commercials and music-based branding.