What was the name of McDonald's first uniformed female character in the McDonaldland advertising cast?

Birdie the Early Bird was McDonald's first uniformed female character in the McDonaldland advertising cast.

Birdie joined the established McDonaldland characters in 1980. She was designed as a yellow bird wearing aviation-inspired clothing, linking her name and appearance to breakfast and the idea of starting the day early.

Her arrival reflected McDonald's growing emphasis on breakfast as a major part of the brand. The character appeared in advertising and promotional material aimed at making the breakfast menu more memorable to families and children.

Birdie is sometimes confused with earlier McDonaldland figures because the campaign contained many brightly colored characters. She was not part of the original 1971 group; her introduction came later, during a period when McDonald's was adding new characters and expanding the themes represented in its advertising.