What was the name of McDonald’s first restaurant opened in the Soviet Union, launched in Moscow in 1990?

McDonald’s first Soviet restaurant opened at Pushkin Square in Moscow in 1990.

The opening was a major branding event because it brought a highly recognizable American fast-food chain into the Soviet Union shortly before its dissolution. Large crowds and extensive media attention made the restaurant a symbol of changing consumer culture.

McDonald’s had spent years preparing for the opening, including developing local supply relationships and food-production capabilities. The company’s familiar arches and restaurant format remained recognizable while the operation adapted to local conditions.

The restaurant is often loosely called the “Moscow McDonald’s,” but Pushkin Square identifies the specific landmark location. It should not be confused with Red Square, which is a different Moscow landmark.