What was the name of McDonald’s first national advertising campaign, launched in 1960?

McDonald’s first national advertising campaign, launched in 1960, was called Look for the Golden Arches.

The campaign used the company’s architectural symbol as a navigational and branding device. Customers traveling by road could recognize the yellow arches from a distance, making the symbol especially valuable during the period when McDonald’s was expanding beyond its original California base.

The campaign belongs to an earlier stage of McDonald’s advertising history than the better-known slogan You Deserve a Break Today, which arrived in the 1970s. I’m Lovin’ It is later still, beginning in the 2000s. These phrases are therefore plausible answers only for different campaigns.

The 1960 campaign helped shift the arches from a building feature into a broad promise of recognizable McDonald’s service. That transition was central to the company’s visual branding and international expansion.