What was the name of McDonald's first national advertising campaign built around the phrase "McDonald's is Your Kind of Place"?

“McDonald’s Is Your Kind of Place” was a major McDonald’s advertising campaign and slogan.

The phrase presented the restaurant as welcoming and broadly suitable for ordinary customers, rather than focusing only on speed or price. Its friendly wording helped McDonald’s build a more inclusive family-and-community image during the company’s rapid expansion in the United States.

McDonald’s advertising history contains many similar-sounding lines, which makes exact wording important. “You Deserve a Break Today” is a separate slogan associated with the early 1970s, while “I’m Lovin’ It” became the company’s global campaign decades later.

Slogans also varied by country and by campaign period. This answer refers to the named English-language McDonald’s campaign itself, not to a general description of the brand’s welcoming atmosphere or to a later international tagline.