What was the name of McDonald's first female advertising character, introduced in 1980 to promote breakfast?

Birdie the Early Bird was McDonald's first female advertising character, introduced in 1980 to promote breakfast.

Birdie was designed as a bright yellow bird wearing a pink flight suit and aviator-style accessories. Her name and appearance connected her directly with the early-morning meal period, helping McDonald's give its breakfast advertising a distinct personality.

She joined the established McDonaldland cast rather than replacing Ronald McDonald. Her role was specifically tied to breakfast, while other characters represented different parts of the restaurant's fictional world and menu branding.

Birdie is sometimes confused with generic bird imagery used in food advertising. The McDonald's character has a specific name, costume, and debut year, making “Birdie the Early Bird” the precise answer.