What was the name of McDonald’s first bird character, introduced to promote breakfast?

Birdie the Early Bird was McDonald’s first bird character and was introduced to promote the company’s breakfast offerings.

Birdie joined the McDonaldland character lineup in 1980, when McDonald’s was emphasizing breakfast as an important part of its menu and brand identity. Her name referred directly to the idea of getting up early for breakfast.

She was designed with bright yellow coloring, pink clothing, and aviator-style accessories. Those details helped connect the character with morning, flight, and the idea of starting the day early.

Birdie is sometimes confused with Big Mac Bird, an earlier McDonaldland character associated with the Big Mac. They are separate characters: Birdie promoted breakfast, while Big Mac Bird belonged to an earlier burger-centered set of mascots.