What was the name of McDonald’s early 1980s female bird mascot?

Birdie the Early Bird was McDonald’s female bird mascot introduced in the early 1980s.

Birdie joined the McDonaldland cast as a yellow bird associated with breakfast. Her name referred to being an “early bird,” making the character especially suitable for promoting McDonald’s breakfast menu. Birdie’s arrival reflected the growing importance of breakfast as a McDonald’s daypart.

The character appeared alongside Ronald McDonald and other McDonaldland figures in advertising and promotional materials. Her design helped communicate a morning theme while keeping the campaign connected to McDonald’s established fictional world.

Birdie is sometimes confused with generic descriptions such as “the McDonald’s bird,” but her canonical character name is Birdie the Early Bird. She also differs from later advertising mascots and promotional characters that were created for individual products or limited campaigns.