What was the name of McDonald’s early-1980s bird mascot introduced to promote breakfast items?

McDonald’s early-1980s bird mascot introduced to promote breakfast items was Birdie the Early Bird.

Birdie joined the McDonaldland cast as McDonald’s expanded its breakfast identity. Her name directly connected the character with getting up early, making her especially useful in advertisements for breakfast food and morning visits. She was designed as a friendly yellow bird and became one of the best-known characters associated with the brand’s restaurant world.

Birdie is sometimes confused with the McNugget Buddies, who were separate anthropomorphic food characters used in later promotions. She is also distinct from Mayor McCheese, the hamburger-headed mayor introduced much earlier. Birdie’s role was more specifically tied to McDonald’s breakfast branding.